Self-Promotion Ads

To promote myself back to my internship designers, I chose to use a few design skills I am more confident in: that is, the use of typography and writing copy.

I chose to make my two ads a series, where one is my testimony of the internship and the other is the testimony of any of the designers I may have been working with or under. I chose not to make the testimonies be some sanctimonious tales of how amazing I was as a designer, blah blah, but chose to take a more personable route. I chose to highlight myself in a way that showed not only how well we all worked together as a group of designers, but playing up even more that we all got along so well as people and as friends, which just made us all that much more productive. I ended the piece with something that had become a running joke within the office: my newfound love of baking cupcakes, which I would bestow upon my officemates occasionally.

I think that if I were a creative director and I was in charge of employing one of two people, where one was great at design but did not relate well to the other designers, whereas the other might not have had as wide a range of skill (or maybe he/she does) but got along great with the staff, I would choose the latter. Interpersonal relationships seem to make a world of difference in a creative field, and I chose to highlight the relationships I had with my fellow designers.